Raleigh is the capital of the state of North Carolina and the seat of Wake County. Raleigh is known as the “City of Oaks” for its many oak trees. It is the second most populous city in North Carolina after Charlotte. The estimated population on July 1, 2008 was 380,173. Since 2006, Raleigh's municipal population has surpassed those of Minneapolis, Tampa, Cincinnati, Pittsburgh, and St. Louis. Its population has grown by more than 100,000 since 2000, an increase of nearly 40%. Raleigh, Durham, and Chapel Hill make up the three historically primary cities of the Research Triangle metropolitan region. The regional nickname of "The Triangle" originated after the 1959 creation of the Research Triangle Park, located between the cities of Raleigh and Durham. The Research Triangle region encompasses the U.S. Census Bureau's Combined Statistical Area (CSA) of Raleigh-Durham-Cary in the central Piedmont region of North Carolina. The estimated population of the Raleigh-Durham-Cary CSA was 1,635,974 as of July 1, 2007, with the Raleigh-Cary Metropolitan Statistical Area (MSA) portion estimated at 1,047,629 residents.

Infomercial portmanteau

The word "infomercial" is a portmanteau of the words "information" and "commercial". As in any other form of advertisement, the content is a commercial message designed to represent the viewpoints and to serve the interest of the sponsor. Infomercials are often made to closely resemble actual television programming. Some imitate talk shows and try to downplay the fact that the program is actually an advertisement. A few are developed around storylines and have been called storymercials. However most do not have specific formats but craft different elements to create what they hope is a compelling story about the product offered. Infomercials are designed to solicit a direct response which is specific and quantifiable and are, therefore, a form of direct response marketing. For this reason, infomercials generally feature between 2 and 4 internal commercials of 30 to 120 seconds in length which invite the consumer to call or take other direct action. Despite the overt request for direct action, many consumers respond to the messages in an infomercial with purchases at retail outlets. For many infomercials, the largest portion of positive response they aim for is retail sales. These retail sales make infomercials similar in impact to traditional commercials where advertisers do not solicit a direct response from viewers, but create the commercials with a goal to leave behind messages and brand that the advertisers hope will lead people to purchase their product or increase acceptance of the product. Many traditional Infomercial producers make use of flashy catchphrases, repeat basic ideas, and/or employ scientist-like characters or celebrities as guests or hosts in their ad. The book As Seen on TV (Quirk Books) by Lou Harry and Sam Stall highlights the history of products as the Flowbee, the Chia Pet, and Ginsu knives. Sometimes traditional infomercials use limited time offers and/or claim one can only purchase the wares from television to add pressure for viewers buy their products. The products frequently marketed through Infomercials include cleaning products, appliances, food, dietary supplements, alternative health aids, memory improvement courses, books, recorded music, videos, real estate investment strategies, beauty supplies, baldness remedies, sexual enhancement supplements, weight loss products, personal fitness devices, home exercise machines. Major brands have used infomercials for their ability to communicate more complicated and in-depth product stories. This practice started in the early 1990s and has increased since. 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